Hotel “Kraljica Marija”
When King Aleksandar Karađorđević the Unifier married Marija, at that time a Romanian princess, the hotel was renamed Hotel “Marija” in her honour, and in 1922 it took the name Hotel “Kraljica Marija” (Queen Marija). A particularly interesting detail is that this elite hotel had electric lighting as early as 1899, even though Novi Sad officially received electric lighting only in 1910.
The hotel's next owner was Gedeon Dunđerski, who was not as skilled a hotelier as Lazar Dunđerski, so he leased this elite building of its day to Frajd and Sons, and later to Karlo Šolc.
Hotel Marija was the most modern hotel in the city at the time, with specially fitted bathrooms with hot and cold running water — something even many houses in Novi Sad did not have. It was also loudly advertised as the finest and most luxurious hotel of its day in Novi Sad. Next to the hotel's kafana, right by the street entrance, the widely known textile shop of the Prodanović family occupied the right wing of the courtyard.
In the interwar years, the then well-known Lukac perfumery stood beside the kafana, while the right side of the courtyard housed the famous, exclusively furnished “Yellow Hall”. The exceptionally lively social life of Novi Sad's townsfolk revolved around this very kafana, set in the central part of the hotel's ground floor.